AsusTek Computer Inc. (termed as ASUSTeK or ΛSUS) is a Taiwanese multinational PC, gaming PC and telephone equipment and hardware organization headquartered in Beitou District, Taipei, Taiwan. Its items incorporate work areas, PCs, netbooks, cell phones, networking equipment, screens, WIFI routers, projectors, motherboards, graphics cards, optical storage, multimedia setup, peripherals, wearables, servers, workstations, and tablet PCs. Asus is additionally an original equipment manufacturer (OEM).
Asus is the world's fourth-biggest PC seller by 2015 sales. The organization was a part of BusinessWeek's “InfoTech 100” and “Asia's Top 10 IT Companies” rankings and is positioned first in the IT Hardware class of the 2008 Taiwan Top 10 Global Brands study with an aggregate brand worth of $1.3 billion.
The organization has been listed on the Taiwan Stock Exchange under the ticker code 2357 and listed on the secondary basis on the London Stock Exchange with a ticker code ASKD.
This specialized group is normally termed to as “Asus” or Huáshuò in Chinese (conventional Chinese: 華碩; simplified Chinese: 华硕, truly “Greatness of/by the Chinese [people]”). As indicated by the organization site, the name Asus was originated from Pegasus, the winged horse of Greek mythology. Just the last four letters of the word were utilized for the company’s name to be listed on top by alphabetical order.
Asus Slogans With timeline have changed!
- Rock Solid. Heart Touching (2003–2009)
- Inspiring Innovation. Persistent Perfection (2009–2013)
- In Search of Incredible (2014–present)
The company was established in the year 1989 by a group of people including TH Tug, Ted Hsu, Wayne Hsieh and MT Liao. One thing was common, they all be former hardware engineers at Acer. This was the time when Taiwan was at the point of being at the top position in the computer hardware industry. Intel was ready to supply any new processors. All other Taiwanese companies except IBM had to wait for six months as a matter of legal issues and prototypes. A prototype was built by the company personnel with the use of motherboard using an Intel 486, but without the access to the processor. Intel had an issue with its motherboard when Asus wanted their processor. Asus was the one to figure out a solution to Intel’s problem; thus Asus later received Intel engineering samples far before the competitors would.
2000 – 2010
Asus launched its first PhysX accelerator card back in September 2005. The company then came up with LCD TV with the model of TLW32001 in Dec 2005. In the very beginning of the next year, they published their collaboration with Lamborghini to work on the VX series.
By March 2006, the company grew to an extent where they were confirmed as the manufacturers for Microsoft Origami models, in collaboration with Samsung and Founder Technology. Later in Aug 2006, they reported about a joint venture with Gigabyte Technology. They launched Eee PC at COMPUTEX Taipei in Jun 2007. Later this year, they announced their support for Blu-ray and hence launched BD ROM/DVDV writer PC drive. Then numerous Blue ray based notebooks were launched.
January 2008 took a different turn, the company started restructuring all its operations and made separate three companies: Asus (branded computers and electronics), Pegatron (entirely focused on OEM manufacturing including motherboard and other parts) and Unihan Corporation (based on non PC manufacturing including cases, etc.)
The restructuring plan was debated quite a lot because of the pension plan associated with it.
Open Handset Alliance published on 9th Dec 2008 that Asus is now one of the 14 members of their organization. The new members were now responsible to launch Android devices, give the contribution to the code, or support the ecosystem in general with the help of their products and services to boost up the entire process.
2010 for today
On the very first day of June Asus became way more independent than Pegatron. Then after few months, the company and Garmin ended their partnership related to smartphones and hence Gramin exited from the product category.
Later this year, the thinnest notebook came into being, the U36 with Intel Core i3 or i5 with a thinness of 19mm. Now they were up to launching their product range for gaming computers.
Because of the trend of switching to tablets and Ultrabooks, Asus decided to end their production of Eee PC series.
The company still manufactures some of the best PCs in the market. They are now known for gaming computers. Their products can be viewed on Ace Tech Partners.
The laptop is completely worth it. Their 13 inch Zenbook UX330UA has the most high-end specs to offer. It’s lightweight and comes with the vivid 1080p screen and a 256FB drive within the value of $800. It is important to note that the 2017 version of the UX330UA gaming computer keeps everything else the same except for Intel 8th Gen Core i5 CPU. Yes, the new efficiency means that battery life will go down, but it’s definitely worth the specs it has to offer.
I had the chance to use ASUS ROG Swift PG278Q with a 27-inch screen LED gaming monitor. It’s literally worth each and every penny I paid for it. The image quality is perfect for me. I am a gamer and with the characteristic of G-Sync, I can fully enjoy my very proficient gaming. I plan to buy Rog 1080 Ti OC graphic card in future as soon as I gather enough money. Also, the PG278Q 144hz along with 1080 GTX or Nvidia is the perfect combination a gamer could get.
The 2 GTX 780Ti I had, lasted for only a few months and a year. They replaced it but even after the replacement, I got the bad one. Keeping the warranty same they replaced 2 GTX980 with 780ti as I had problems with the former one. I would like to thank Stephen who works at the Asus Service Centre. The repair team is great and was very accommodating and hospitable.